Even a global pandemic can’t dampen interest in the pink wine juggernaut. According to VinePair’s internal data, rosé is off to an earlier than usual start to its strongest seasonal period, with a 19 percent increase in reader interest this March compared to 2019.
That interest comes off the back of four years of solid growth. According to Nielsen data, off-premise sales of pink wine increased almost 300 percent between January 2016 and January 2020, starting the decade with a value of over $576 million. It’s a remarkable success story, and one that looks set to continue based on the increasing diversity and elevated quality of wines VinePair recently tasted for our annual rosé ranking.
This year’s list encompasses bottles from mainstay regions like Provence and southern Italy, with fresh additions from throughout the Mediterranean, including Spain and Greece. There’s also a strong selection of domestic offerings, many of which can be purchased and shipped right from the wineries. Winery-direct sales are particularly resonant right now, as much of the country is sheltering in place; it’s a sales channel we expect to see grow in importance moving forward in the new normal.
The number of bottles tasted for this year’s list surpassed 100 labels. With a staff panel of tasters, we hotly debated our selections and rankings based on drinkability, mass appeal, quality, and value for money, with prices taken from wine-searcher.com or the winery itself, in the case of direct-to-consumer (DTC) offerings.
On the topic of price, the top 25 bottles of 2020 offer further proof of the value offered by the rosé category: More than half of the bottles on this year’s list deliver change from a crisp $20 bill. At least 10 come in at $15 or less.
Château Peyrassol is one of the top 25 rosés of 2020. A delightful reminder of what makes Provence rosé so popular, this wine ticks all the boxes. The nose is delicate but serves layers of white flowers, red fruit, and a sprinkle of savory spices. The palate is both bold and refreshing, with tangy fruit cut by a piercing jolt of acidity. Add a hint of wet rocks and a dusting of white pepper to the equation, and you’ve got yourself the best rosé of 2019. If you can’t find this exact bottle, the producer’s entire range is equally impressive and should be sought out. Average price: $35.