Looking to try an unfamiliar wine—with the reassurance that you’re getting a quality bottle? Check the back label for the name of the importer. Here are a few you can trust to offer wines of character
By Lettie Teague
Oct. 17, 2019 12:28 pm ET
IF I’M BROWSING for wine in a retail shop and chance upon an unfamiliar one, I’ll turn the bottle around and check the back label for the name of the importer. That name may be writ small or large, depending on the importer’s ego and/or typeface selection. Either way, it can be a useful indicator of the character, quality and even style of the wine.
Certain importers, such as Neal Rosenthal and Kermit Lynch, became famous decades ago thanks to their consistently well chosen, high-quality, interesting portfolios of wines. (See “The Old Guard,” below, for more about them.) They also inspired a new generation of professionals who have put together their own portfolios of characterful wines. I’m happy to see the name of any of the following companies when I check a back label. I know the wine will be an interesting one—and I’m that much more likely to try it out.
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